![]() R.I.M, however, is not having any of that chatter, and is introducing the new Playbook Tablet next week, which hopes to take a big bite out of the Apple iPad. The new tablet computer from R.I.M. has a few things going for it right off the bat:
By the way, that new operating system will also be the new platform on the next-generation BlackBerry phones in the very near future. There is no doubt that the Playbook Tablet is very, very important to R.I.M. They need a viable product in the tablet computing category and they also need the new operating system contained in the tablet. If it is successful, the company’s future is on solid ground and then some. If it has a lukewarm reception in the market, but the new operating system makes the next-generation BlackBerry better than the iPhone, and application developers also embrace the new system, then it will probably still be considered well worth the development money. If the product flops, the new operating system is deemed as insufficient for tablet and phone, and therefore developers shun the system in terms of designing new applications for it, then, yes, R.I.M may very well be starring in what for them would be a slasher flick, with the Canadian company as the hapless victim of terrifying market forces. Whatever happens, it is going to be interesting to watch. Brendan Moore is a Principal Consultant with Cedar Point Consulting, a management consulting practice based in the Washington, DC area, where he advises businesses in marketing, sales, front-end operations, and strategy. Cedar Point Consulting can be found at http://www.cedarpointconsulting.com. |
R.I.M’s Live or Die Moment
April 11, 2011
Software Development, Technology Apple iPad, applications for BlackBerry, automobile infotainment developer, BlackBerry, Flash Video, Playbook Tablet, QNX Software Systems, R.I.M., record fiscal year for R.I.M. 7 Comments
Apr 13, 2011 @ 07:47:54
Well I think it IS the beginning of the end if the new operating platform is not successful. The current one is too old, way too old.
Apr 14, 2011 @ 08:09:21
I don’t like the iPad; love my BlackBerry so I’ll definitely take a look at it.
Apr 23, 2011 @ 19:51:51
It’s getting lousy reviews so I think this answers your question. It is a live-or-die moment.
Apr 26, 2011 @ 18:34:16
The reviews are not good for the PlayBook so far so now the question is whether the operating system is going to improve the next BlackBerry by a factor of 100%. My guess is no.
May 29, 2011 @ 10:59:08
I just downloaded a new upgrade (two days ago) into my BlackBerry Bold that’s a couple of months old, and the new upgrade seems to contain a great many things from the new operating system. I like it. As for the Playbook, I don’t know anyone that’s bought one yet, but like all of you, I’ve seen the underwheling reviews.
May 31, 2011 @ 11:25:05
Jun 03, 2011 @ 14:16:24
“Palm, The Sequel”? Is that supposed to be a bad pun?